According to Sawyer Merritt, the latest update on X (formerly Twitter) reveals that increased creator payouts will be accessible only to accounts subscribed to Premium+. This move is likely to accelerate the adoption of AI-powered content creation tools as creators seek to maximize earnings. AI startups offering social media automation, audience analytics, and content optimization can leverage this trend to deliver solutions tailored for Premium+ creators. The platform shift underscores the growing role of AI in monetizing social networks, opening opportunities for SaaS providers and AI-driven influencer marketing platforms (source: Sawyer Merritt on Twitter, December 31, 2025).

According to Sawyer Merritt, X (formerly Twitter) announced a significant increase in creator payout amounts while emphasizing rigorous enforcement against system gaming. Nikita Bier, a key executive at X, confirmed that a new AI-driven method has been developed to eliminate 99% of payout fraud, as cited in Sawyer Merritt’s tweet. This development demonstrates X's use of artificial intelligence technologies to ensure fairness and transparency in its creator monetization program, reducing fraudulent activities and increasing trust for business partners. The implementation of advanced AI fraud detection not only protects the platform's revenue streams but also creates new opportunities for legitimate content creators and brands seeking reliable digital engagement channels. (Source: Sawyer Merritt, https://twitter.com/SawyerMerritt/status/2006099190166729156)